![]() ![]() ![]() Working with ABC Product & Content Technology, the team launched the ABC Life online service in August 2018. ABC LifeĪBC Life emerged from a GIG initiative, its primary aims being to reach new Australian audiences, and to trial innovative ways of working and presenting content in order to achieve that goal. Completed and due for release in September 2019, the series will be distributed across ABC social platforms. A co-production with Ludo Studios and the ABC, Content is an experimental program targeting younger audiences. The seven-part comedy is designed to be viewed on a smartphone, with the world of BFFs Lucy and Daisy revealed through texts, calls, and app interactions. Image: Mia ForrestContent is the ABC’s first scripted series in vertical video format. Gemma Bird Matheson (Daisy) and Charlotte Nicdao (Lucy) in Content. Popular RetroFocus offerings included a video showing Professor Julius Sumner-Miller’s brilliant reaction to a live experiment’s unexpected result (20 million Facebook views) and a Four Corners ‘Voice of the People’ segment from 1961 which asked unsuspecting passers-by “Should husbands help with the weekend housework?” (610,000 YouTube views). 2 Successful collaborations for the project have included work with the News Digital, Arts, Regional, Rural, Indigenous and Science teams, with more initiatives planned for the coming year. In 2018-19, RetroFocus videos surpassed 100 million Facebook views and had more than 5.7 million views on YouTube. The project is tracked monthly and continues to exceed initial KPIs for reach, engagement and retention. Professor Julius SumnerMiller, Retrofocus.Launched in July 2018, RetroFocus unearths gems from the wealth of the ABC’s archives, sharing the nostalgia and historic insights with appreciative audiences across ABC and external digital platforms. In January 2019, the Unravel podcast team moved from Content Ideas Lab into ABC Audio Studios, to establish the series as ongoing ABC content. 1 Based on average downloads per episode, the Unravel True Crime podcast remains one of the ABC’s top-ranking programs. Barrenjoey Road achieved an average complete audience of 845,000 across its three television episodes. ![]() In 2018-19, Unravel True Crime launched two new podcasts, Barrenjoey Road and L ast Seen Katoomba, which were supported by related television programming and innovative digital stories. Unravel: Barrenjoey RoadThe Unravel True Crime project brings together ABC television, podcast, and digital teams to produce compelling investigative content examining Australian true-crime stories. A recording of the show was later distributed as a podcast for a broader audience to enjoy. The change opened up the station and app to a larger cross-disciplinary team of children’s content makers.ĪBC KIDS listen’s highlights for the year included a collaboration between ABC Classic FM, Ensemble Offspring and composer Brenda Gifford, which resulted in Music for The Dreaming, a live show for young children performed at the Sydney Opera House in August 2018. ![]() Originally a GIG project, KIDS listen completed a smooth transition into the ABC Children’s team in January 2019. Narrator Luke Carroll with Kirra Quokka, the protagonist of podcast and live show Classic Kids: Sounds Like Australia.ĪBC KIDS listen is a radio station and accompanying app for 2-5-year-old children. Additional priorities were informed by two new pan-ABC groups, the Content Collaborations Working Group, and the Emerging Content Steering Group. Throughout 2018-19, Content Ideas Lab’s two primary responsibilities were ABC International Strategy, and the lifestyle and wellbeing content portal known as ABC Life. Content Ideas Lab also played a pivotal role in coordinating pan-ABC content strategy, supporting the development of prospective major pan-ABC content initiatives, and developing models for continuous innovation through collaboration. In 2018-19, the team finalised the development of the successful Great Ideas Grant (GIG) pitches from the 2017 round, transitioning three of the four active GIG projects out of Content Ideas Lab into the ABC’s ongoing business. Working collaboratively with other ABC content areas, the Content Ideas Lab team concentrates on content innovation, by identifying and incubating new and distinctive ideas specifically aimed at the 30% of Australians who don’t consume ABC content on a weekly basis. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |